Creating rigorous standards for charter schools so all kids can have a great public education

NACSA is a national association promoting standards for charter schools. They have over 1,000 authorizers in 44 states and are leading the charge in creating rigorous educational standards for charter school creation.

Design team lead, UX, UI designer, IA coordinator
2015 – 2016

NACSA’s website was so out of date that they sent users to an offsite PDF to explain what NACSA was. The site wasn’t responsive, they had major content bloat and the content strategy was scattershot. Their systems were spread across 8 platforms, including an out-of-date LMS.

Using an iterative process that I developed for our in-house team consisting of moodcards, styletiles, and components we built a design system that gave NACSA the flexibility to take their new site and create pages on the fly as needed – without having to tap our team for design resources.

Giving our client the reigns to build out a site that met their growing needs was rewarding; knowing that a website is a living thing and allowing our client to have access to components to help them build what they needed – when they needed it – was one of the best parts of this project.

We were also able to streamline their site into 3 systems (Wordpress, Mailchimp & Presspoint) creating a more consolidated backend experience for the site admins. Their content was trimmed from 2,202 URLS to 431 URLS – establishing a smoother front-end experience for users and helping them find what they need faster.

We conducted several types of user tests, including tree testing and first click testing. The results of these tests validated our information architecture recommendations and demonstrated to NACSA's leadership team that the new website was easy for members and new visitors alike to use.